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Certificate in Sport Communication

San Diego University for Integrative Studies offers a non-degree certification program in Sport Communication for students and other professionals interested in working in the athletic arena. This program is designed to provide students with the theoretical and practical training necessary to qualify for key positions in the communication industry.
Students will study the practical elements of communication, as well as theory in order to develop a sound understanding of its application in sport. Upon completion of this program students will possess the knowledge-base and skills necessary to achieve success in the corporate and public sectors, and prepare for professional roles in the sport communication industry.


Each student must complete 40 quarter units of Sport Communication coursework.

By approval of the program director.


Course titles that satisfy certificate requirements:

Sport Communication Courses (Choose 8)
Course Units
BSCM 408 Advanced Public Speaking
for Business Managers 5
BSCM 438 Cross Cultural
Communication 5 BSCM 452 Public Relations Writing 5
BSCM 460 World Wide Journalism
& Expressive Writing 5
BSCM 464 Conflict & Negotiation 5
MKT 612 Integrated Marketing
Communication 5
SPM 626 Sport Marketing
Management 5
SPM 631 Sport Media &
Communication 5
SPM 633 Strategic Crisis Management
in Sport 5
SPM 651 Ethical & Social Issues in
Sport 5
SPM 652 Media Relations in Sport 5
SPM 653 P.R. Principles & Case
Studies in Sport 5
SPM 654 Sport Law 5
SPM 655 Sports Broadcasting 5
SPM 656 Risk Management in Sport
& Physical Activity 5

Required Total Units: 40


11) All residential courses, other than independent study, are taught in a classroom setting. Each instructor provides students with a syllabus that contains an outline of the course objectives, the course content, student performance expectations, textbooks and related study materials, and evaluation methods used for grading purposes.
2) Courses are traditionally taught in lecture style with group discussions, student presentations and written assignments.
3) Instructional methods also include research projects and experiential components such as internship and practicum requirements. Faculty provide individualized academic advising as needed and encourage ongoing student dialogue in class and online. The University’s grading criteria are presented to students in the course syllabus provided at the beginning of class. The University’s grading policy is designed to meet the highest professional standards of objectivity, fairness, and accuracy.
4) Independent study courses are an in-depth study of a topic and directed by SDUIS faculty or an equally qualified mentor who is approved by the Chief Academic Officer.
5) Student learning performance outcome evaluations include essay and objective examinations, research, reports, and experimental activities.

Distance Education
1) The Certificate in Sport Communication program is also offered through distance education. Direct education is delivered to students via e-mail. Students submit their assignments to the instructor and class weekly. The instructor reviews the work and prepares a feedback to be sent to the students and class weekly.
2) Each student is provided with a syllabus that contains an outline of the course objectives, course content, weekly assignments and student performance expectations.
3) Instructors work closely with students to monitor their progress.


“Notice to Prospective Students

This institution approved by the Bureau for Private Post-secondary Education to offer degree programs. To continue to offer degree programs, this institution must meet the following requirements:
• Become institutionally accredited by an accrediting agency recognized by the United States Department of Education, with the scope of the accreditation covering at least one degree program.

• Achieve accreditation candidacy or pre-accreditation, as defined in regulations, by July 1, 2017, and full accreditation by July 1, 2020.

If this institution stops pursuing accreditation, it must:

• Stop all enrollment in its degree programs, and
• Provide a teach-out to finish the educational program or provide a refund.
An institution that fails to comply with accreditation requirements by the required dates shall have its approval to offer degree programs automatically suspended. “