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Academic Programs – Business Administration, Specialization:Marketing

MASTER OF BUSINESS ADMINISTRATION WITH SPECIALIZATION IN MARKETING

The Master of Business Administration program with specialization in Marketing is designed for students who want to qualify for top marketing jobs, and for working professionals who want to further their education and career. Students will study general business disciplines necessary to achieve success in the corporate and public sectors, as well as develop a sound understanding of marketing methodology and the marketing needs of consumers and organizations. This program will prepare graduates for professional roles and managerial positions across the marketing spectrum.

PREREQUISITES:
A Bachelor’s degree from an accredited or approved institution.

REQUIREMENTS:
The MBA with specialization in Marketing program requires the participant to successfully complete a total of 75 quarter units of graduate-level coursework, including 15 units of required coursework, 25 units of Business Administration required courses, 20 units of required Marketing courses, and 15 units of elective coursework. In addition, students must either pass a comprehensive examination or or comprehensive business project.